JUST SEO IT
Personally, I don't think much of blanket statements like "With us at number 1 on Google". Anyone who writes something like this without having looked at a website first runs the risk of making promises that cannot be kept. Even with the necessary SEO know-how, there will never be a 100% guarantee for certain positions. This decision is solely up to the algorithms of the search engines. My job is much more to convince the algorithm through SEO measures that your website deserves to be on position 1.
Accordingly, sustainable SEO means reacting quickly to changes. A Google update can have a strong impact - negative as well as positive. Measures such as those implemented just a few years ago cause exactly the opposite in the worst case. Google is constantly learning - we SEOs have to as well.
„If you always do what you’ve always done, you’ll always get what you’ve always got."
— Henry Ford
Guide: Search Engine Optimization for Beginners
Written for and published on kulturmanagement.net